Meta tags allow the content manager to control how their site's pages appear in search engines and browsers, as well as on social media. There are 4 main meta tag fields: page title, description, abstract, and keywords. To edit these fields on a page, scroll to the bottom and click on "Meta tags." If you have not changed these fields before, the tab will also say that you are using defaults.
While it is possible to directly provide text for meta tags, the default meta tags use tokens - these allow Drupal to pull certain site elements in and implement changes automatically. For instance, [node:title] returns the title of the page. Changing the title of the page would automatically change this element in the corresponding meta tag. To see which tokens are available for use, click on the "Browse available tokens" link at the top of the meta tags window.
Read more about the importance of good page titles and meta descriptions on our SEO page.
- Page title - The page title meta tag appears in search engines:
and in browser tabs:
Changing this meta tag is advised against, since there is a standard default page title across all of Georgetown's sites. The default appears as TITLE | SITE NAME | Georgetown University, and uses the tokens [node:title] to display the page title and [site:name] to display the site name.
- Description - The description appears in search engine results as a brief description of the site:
Including a good description of your side allows for better search engine optimization, allowing your site to appear higher in relevant search results. The default for this meta tag is the "teaser" token: [node:field_generic_teaser]. This means that if a "teaser" is provided for the page in the "How this displays on other pages" section, that teaser will automatically be used in the description meta tag by default. However, if you would like to change these settings, type in a short (150 characters) teaser here. (Alternatively, editing the "teaser" field in "How this displays on other pages" and leaving the default meta tag will also change the description.)
- Abstract - Like the description, Drupal will pull the abstract from a "teaser" if you have provided one. This meta tag is used only by some search engines for search results, though many use it for archiving. The abstract should provide a very short (one sentence) description of what your page is about.
- Keywords - Use keywords sparingly, if at all. Keywords will be used by some search engines to determine the content of your page, though most do not use keywords any more (Google does not use keywords, Yahoo rarely does, and Bing does not give them much weight). Using too many keywords can actually make your site's ranking fall, or result in your site being marked as spam. If you choose to add keywords here, separate them with commas.